Marketing Automation
Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.
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More SMBs (small and medium businesses, or companies with up to 999 employees) in the United States are seriously considering using BI (business intelligence) software tools to help them better understand market drivers for sales and...
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How to buy SaaS Applications
This week I was delighted to join MR Rangaswami, CEO of Sandhill Group, David Knight, SVP at WebEx, and Ken Rudin, CEO of LucidEra for a spirited discussion on how Software as a Service is transforming the software buying cycle. The webcast...
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